MARKETING EXECUTIVE
- Developed and executed integrated offline retail campaigns to drive in-store traffic, boost product visibility, and increase sales.
- Managed in-store promotions, digital screens, and seasonal activations tailored to regional markets.
- Led influencer marketing strategies, collaborating with fitness, fashion, and lifestyle influencers to amplify brand awareness and engagement.
- Organized product launches, events, and partnerships, leveraging influencer content and UGC to build brand presence across social media platforms.
- Monitored and analyzed campaign performance, optimizing strategies to meet key business objectives and maximize ROI.